In order for the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the objective of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products using digital technologies, mainly online, but also including mobile phones, display advertising, and any digital medium. So easy to summarise in a single sentence, yet it can be a complicated process to obtain right and to make sure that your entire digital marketing is working together, much less silo activities. This is where the expertise and connection with the very best digital marketing agencies can be extremely beneficial.
Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, each day and “live online”. Looking for information, a product or service is as simple and quick as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people if they are looking online. The very best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the most effective digital marketing agency will show the relevant information, service or product at the targeted time in the buying process.
Whilst some digital marketing agencies may also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will focus on online marketing instead of “marketing companies” who commonly focus on TV, radio and print marketing.
Regardless if your organization is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be quite a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The most effective digital marketing agencies will manage all the digital advertising based on profits on return (ROI) ensuring the leads generated are in a cost which makes business sense and increases profit levels. Digital marketing will benefit your organization and answers the question “how do you have more leads for my business”?
Digital marketing, sometimes known as website marketing, can be broken down into a number of important features and services:
Search engine optimisation, most commonly abbreviated to “SEO”, may be the process of getting your website found on search engines like Google when people create a search relevant to your business, services or products.
Regardless if your site is e-Commerce or selling services it’ll drive leads and sales into your business if it’s found for the search terms people use (often referred to as “keywords”) to find them in Google.
SEO requires experience and understanding of how Google reads your website. Digital Marketing Agency New York What messages and information you want Google to learn for a webpage or website and knowing where you can place that information so se’s can find it. A good SEO company will have a successful track record of ranking websites high in the search results.
SEO works best when the proven methods of obtaining rankings are applied together with latest trends that are driving traffic. A good example of this is the “near me” phenomenon, which has seen a 150% growth within the last 12 months, where mobile phone users are adding “near me” with their search query i.e. “SEO Company near me”. These customers want to buy and buy from a local goods and services supplier.
Although SEO can be quite a stand-alone service, it is most reliable when combined with PPC, social media marketing and reputation marketing. SEO is also the cornerstone of effective PPC, social media marketing and reputation management campaigns.